The Big Partnership won the Best Green PR campaign at the Scottish Green Awards yesterday (30 September) in Glasgow.

The PR company worked with ScottishPower and Friends of the Earth Scotland to promote a “Story Swap Shop” to get pupils across Scotland to swap books with their classmates, not only to read more books but to recycle them as well.

The Story Swap Shop got substantial media coverage in both national and regional Scottish media.

In total 26 schools took part in the campaign and 5,700 pupils registered for the Story Swap Shop.

Scottish Green Awards finalists